COMPLETE BRAND EXPERIENCE

BRAND DEVELOPMENT CALLS

- Two (2) 60-minute sessions of brand development via phone.

CUSTOM MOOD BOARD

- Mood board that will capture the aesthetic and feel of your new brand.

LOGO SUITE DEVELOPMENT

- Brand personality Discovery Questionnaire

- Choose from four (4) fully- designed primary logos on the first round of revisions

- Choose two (2) secondary logos/ sub-marks with a single revision

FULL PDF BRAND GUIDLINE

- A full PDF dictating how to use your refreshed logo

- Brand typography choices for headers and body text

- A list of your brand colors in Hex, RGB, and CMYK formats

- Logo variation options including various color choices

DELIVERABLE FILE TYPES

- You will receive shared access to all of your files including

- High-quality PNGs (300ppi, print)

- Low-Quality PNGs (72 ppi, web)

- ESP files (vectors)

- PDF files (for printing)

COMPLIMENTARY DESIGNS

- Business card design (front/ back)

- Social media profile/ cover graphics

- Brand story document (core values, brand voice, brand principles)

WEBSITE DESIGNS

-Ten (10) fully branded web pages including typography, colors, and imagery

- eCommerce shop set up and design for five (5) products

- Custom CSS features to enhance design

- Contact and newsletter form design

- Branded informational footer design

CONTENT EVALUATION

- All content will be optimized for mobile viewing

- Three (3) pages of your choosing will be edited for information architecture

BASIC SEO DEVELOPMENT

- Content will be evaluated for keyword usage and suggestions will be given

- H1 and H2 will be set up in on-page copy

- Basic hidden side titles will be written and implemented

- Basic hidden descriptions will be written and implemented

TRAINING SESSION FOR WEBSITE